Exploring the future of retail
Expert analysis to guide you through the most exciting and unpredictable era for modern retailers
Avoiding “science friction” in retail
The SHIFT team talks about science friction: when technology is being introduced to the world of retail, but often causing more problems than it solves, however well-intentioned it may be.
Amazon Advertising is outgrowing both Google and Facebook – and for good reason
Advertisers are pulling money out of Google Ads and pushing more spend into Amazon's platform instead. Given the changing landscape of retail marketing, the reasons for this change may not be all that surprising.
Why fast, free click and collect must be an industry standard
SHIFT's first-ever podcast explores a critical but all too overlooked service which is so prized by consumers, it's become nothing short of a necessity.
An Excitable Dragon isn’t the answer to John Lewis’s problems: it needs to be a trailblazer again
At one time, John Lewis set itself apart from the competition with its Christmas advertising. Now, it's far from unique, and with other concerns to contend with, is it time the company focused its efforts on other issues?
Are the statistics about voice commerce all talk, or is it time for retailers to make a statement?
Once again, voice commerce is being touted as the next big thing in ecommerce. But after so many past predictions failed to come to pass, can retailers make it work – and if so, how do they best plan for a possible boom in the technology?
As big-box retail continues its decline, it's time for a collaborative high-street renaissance
In its current form, the department store retail model continues to fail. Retailers need to respond and focus to changing demand, otherwise more big units will be abandoned – and those already lying empty will never be resuscitated.
Impulse vs research: Are you offering Black Friday shoppers the real deal, or damaging their trust in you?
Another Black Friday has come to an end, and in those 12 months, customers are wiser than ever to the deals offered. Yet it appears that some retailers are up to old tricks – and a recent study will only shake consumer trust ahead of a critical Christmas sales period.