Every partnership with SHIFT goes above and beyond providing you with the platform itself: we ensure you continually get the very best out of your conversion rates with the careful, bespoke insights of retail experts from day one onwards.
Unlike many other ecommerce providers, we don’t just leave our partners to fend for themselves once we’ve put their website live. SHIFT’s consultant-led approach will optimise your site for the best user experience from launch; from here, we continue to enhance it by reviewing site performance and making proactive suggestions, which helps you increase revenue in line with the evolving expectations of ever-more demanding consumers.
SHIFT has partnered with a leading UX research company used by 71% of all Fortune 500 e-commerce companies, offering bespoke recommendations that are tailored to individual partners. From our initial planning right through to our ongoing assistance, we analyse everything from core functions through to third-party implementation.
We ensure the basics, such as checkout and site navigation, are optimised to maximise your conversion rates and remove hurdles that could stop a purchase; our best-in-breed search and filtering brings you and your audience incredible benefits, allowing customers to find the products they want with ease. We also have experts in areas such as Google Analytics, who can identify your customers’ unique behaviours and suggest where improvements would make the most impact.
Google’s latest research shows that web users rank the importance of website speed over anything else for user experience.
It’s all part of our aim to make sure your customers get what they want as easily and quickly as possible. Underpinning this mantra is our constant emphasis on speed. It’s been ten years since Amazon discovered a “1% decrease in revenue for every 100ms increase in load time”, and the scale of the problem has only become clearer since then.
Google’s latest research shows that web users rank the importance of website speed over anything else for user experience – even the ease of finding what they want. Every change we make falls in line with keeping your website as fast as possible, on all devices, as site speed is directly related to whether or not a customer will make a purchase.
The ability to change a website, and test and track results quickly – and often – is the key to improving conversion rates, and we give you the power to do this. With SHIFT, you can enjoy the benefits of a super-quick platform alongside the freedom to easily trial new layouts and content, without developer support, to find what best meets the unique needs of your customers.
Many ecommerce providers claim to support you with conversion and UX, but rarely explain how. SHIFT provides the ease of change needed to test what works, the speed that modern consumers demand from a web experience, and a deep knowledge of retail UX which ensures you make the most of your hard-earned visitors.