Consumers are changing the ways they buy products at an unprecedented pace, meaning businesses must constantly adapt if they’re going to match their demands. SHIFT not only keeps pace – it helps you maintain your edge over the competition.
The SHIFT ecommerce platform has been specifically designed to respond to evolutions in retail, supporting you in the direction you want to go. Our technology means that a partnership with SHIFT gives you the ability to work with any other best-of-breed solutions providers.
SHIFT was created as the first enterprise ecommerce platform designed to be headless from its initial concept. Now, as the number of digital touchpoints in retail continues to increase, customers increasingly seek to enhance the physical store experience with technology they’ve become so accustomed to – and SHIFT delivers this with ease.
Through RESTful APIs, we allow you to integrate with any service provider that best suits your needs for reporting, marketing, stock, communications and much more. Whatever makes your business work better, you can plug it into the SHIFT platform.
For other ecommerce platform providers, emerging methods of purchase – or the latest updates to critical third-party services – cannot be implemented as legacy systems are near-impossible to change at scale, especially when the front-end of a website is inseparably woven into its back-end functionality. Sometimes, an ecommerce provider releases a whole new version of their platform, rendering countless plug-ins obsolete.
With SHIFT, you can try out new service partnerships, swapping them in and out without affecting the look and feel of your customer experience.
These long-established, large-scale platforms have evolved from aspects of best practice that are becoming ever more quickly outdated, particularly given the speed of technological change. While businesses stick with them due to their excellence in one or two critical areas – or because they feel locked into the platform’s ecosystem – they find themselves constantly forced to compromise elsewhere.
With SHIFT, you can try out new service partnerships, swapping them in and out without affecting the look and feel of your customer experience. What’s more, our desire to get the very best out of your ecommerce performance means we go above and beyond to ensure you don’t feel locked in – the SHIFT platform allows parts of the platform itself to be replaced, such as the OMS, if you find a partner that better meets your specific needs.
Retail is more exciting than ever, and the so-called “internet of things” is creating new, incredible means of connecting customers to the products they love. The SHIFT platform is here to make retailers themselves excited about the sheer possibilities of what they can offer visitors to their websites, while helping them connect them to the wider omnichannel experience as and when they can.
Your customers shouldn’t compromise, and neither should you.