In the first SHIFT report − the biggest of its kind − we focus our sights on one of the most important factors in modern retail: the omnichannel experience.
By the numbers
- 71% said specific store stock check was "important" or "extremely important"
- 41 hours Average ready time for C&C orders (based on the leading 100 UK retailers)
- 25% of offline shoppers want fraud guarantees to convince them to buy online
We explore which aspects of omnichannel are considered to be the most important by British consumers, and examine the correlation between awareness of, and demand for, certain services.
In this report
We take an in-depth look into the factors that consumers believe are critical to a consistent and enjoyable shopping experience, placing a firm focus on the demand for an omnichannel approach.
The State of Omnichannel Report looks into a range of core delivery and collection services to establish which are the most important to the modern customer - and what is expected as standard.
Our commitment to open and transparent methodology means you'll get the clearest insight into our data.
The 2018 State of Omnichannel Retail Report
In the first-ever SHIFT report − the biggest of its kind − we focus our sights on one of the most important factors in modern retail: the omnichannel experience.