Want to learn more about what SHIFT can do for you?
Contact partnerships@shiftretail.com or call 0800 302 9464

Want to learn more about what SHIFT can do for you?
Contact partnerships@shiftretail.com or call 0800 302 9464

Request a brochure

The SHIFT On-Site Search Score

The SHIFT On-Site Search Score

This study assesses the gap between consumer expectations of retailers’ on-site search and the reality of their capabilities. It uses an exploratory survey of 1,500 British customers to gauge demand, followed by the SHIFT On-Site Search Score, a bespoke test that ranks the ability of 40 British retailers to serve visitors across a variety of metrics.

By the numbers

  • 2 in 3 British consumers use website search as their first port of call
  • 60% stop buying from a brand if they have a bad experience with on-site search
  • 32% go straight to a competitor’s site if an on-site search returns no results
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Despite search-minded shoppers landing on their sites, retailers are breaking their trust and expectations with poor search. In a best-case scenario, it lowers average order values among even the most loyal consumers; at its worst, it blocks potential sales, prevents the acquisition of new customers, and hurts reputation via word of mouth.

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The SHIFT On-Site Search Score

The SHIFT On-Site Search Score assesses the gap between consumer expectations of retailers’ on-site search and the reality of their capabilities.